I have always been fascinated with products. I love everything about them, conceptualizing, creating, launching and marketing them. But I never really took time to reflect which part of the product life cycle I wanted to focus on until recently. I had a fated encounter with someone that we’ll call my first mentor. This person helped me realize that I could use my affinities and focus with a single obsession on something that is a very valuable skill in today’s digital landscape. Copywriting. In this blog I will document my progress and musings as I deep dive into becoming a great copywriter.